Services purposefully designed to elevate your brand!

To stand out in today’s marketplace, you need to be bold and differentiate yourself. Without proper marketing leadership, achieving brand success will be challenging. If you currently do not have marketing leadership in your organization, our fractional CMO services can provide the strategic vision and direction you need to be successful. Our CMO services provide:

• Insurtech marketing strategy
• Strategic brand development and marketing plans
• Marketing operations management
• Managing key performance metrics
• Establishing an overall corporate image and vision

Look different, be different!
As an insurance technology company, you need to stand out from the competition. With over 3,000 insurtech companies in the market, differentiating yourself can be challenging. But, it’s not just how you look. It’s what you say that makes the difference. Our insurtech marketing branding and messaging services will set you apart with messaging that articulates your value and resonates with your target audience.

Whether you are looking for a go-to-market (GTM) strategy, or need marketing collateral for your products, our team of experts are here to help! Leveraging our insurtech knowledge, we develop a GTM strategy that emphasizes the features of your products with the right messaging to attract prospective customers across all digital channels.

One of the most underestimated insurtech marketing tools is press releases. Our relationships with the most influential insurance industry publications will help your brand get recognized throughout the industry.

• Press release authoring & editing
• Distribution
• Direct outreach and follow up with top insurance industry publication editors

You’ve put in the work to build something amazing. Now it’s time to get your brand noticed. We develop comprehensive advertising & insurtech marketing plans across all marketing channels (website, social media, Google, events, industry publications, and direct email) with an account-based-marketing (ABM) approach leveraging your target market and buyer personas.

Insurtech Marketing is more than just establish a brand and market position. It goes to the core of your sales and revenue operations. How you track marketing metrics, leads, new opportunities, deals, and revenue.

• HubSpot configuration & automation
• Pipeline management
• Sales, Marketing, and Revenue performance analytics
• Revenue goals and forecasting analysis

Did you know that there are over 200 insurance technology industry events each year? And that is just in the US alone! Identifying the right event is critical to your insurtech marketing strategy. With decades of event experience, we help identify which ones are best for you, where and when to sponsor, and how to stand out in the exhibit hall! Our event services also establish pre and post event outreach to capitalize on prospective leads.

Marketing is not just about the way you look or your message. It’s also about how you handle marketing operations. Ink Digital Marketing is a certified HubSpot Partner and is fluent in customizing your CRM to optimize your marketing operations.

Your website is how the world interacts with your company. It is part of your brand and enables you to articulate what you do and the value you deliver. We help craft websites that capture the essence of who you are as a company and optimize your voice in the industry.